I think the point is that love 'em or hate 'em, glow stick wars are happening and will continue to happen. From what I gather (can you tell by my handle that I'm biased?), the point is that the site only offers the thin safe(r) ones and it also donates a portion of proceeds to mockingbird. They also condemn throwing anything at the stage right on the homepage... I dunno, just my 2 cents, but this seems to be a better alternative than everyone buying them from sites that give nothing to charity and also offer the thick, dangerous glow rods.
Also, not sure how it all fits together, but there seems to be some sort of photo sharing element that has nothing to do with glowsticks...