The Baker's Dozen has been good for both the physical and online communities. More engagement; more online traffic. I am sure phish.net and HF Pod have seen a spike. That spike is probably driven by curious onlookers who someday soon will probably be fans if they are not already, and older heads that may have been re engaged by the run, both because of it's unprecedented nature in Phistory and the great playing from the band. Music is a good driver of people coming together and rising up, and the BD is a great example of music's ability to do that.